Google Base – SEO Through Products Part 2
Nov 6, 2009 Base
Google Base – SEO Through Products Part 2
Descriptions on the internet are tough. Its a large place and duplicate content will more than likely happen, especially when it comes to products. When you are adding new product descriptions always view the product from the perspective of the consumer. If they are looking for a particular widget with “x” feature, you will want to show them that your particular widget product has “x” feature. Being as descriptive as possible and not overwhelming the customer is key. The description may have to be long to cover the essentials, just format the information correctly for easy left to right reading. Stay away from a large wall of text that is unattractive and hard to read.
If you must list are large amount of information make sure that you have a short overview of the features in a list order setup or another layout to show the highlights for the product. This is crucial. Customers have very short attention spans so after they read a lengthy description you do not want them to have to go back through the description to find key information. List it for them and make it easier for them to make a decision.
An example of long lists of information are technical documents. These aren’t very SEO friendly usually. What I like to do is summarize the technical document and then link the original document in a pop up window so the customer doesn’t lose the product page. Taking the most relevant easily read elements of the document and placing those in the description and allowing the consumer to choose to read the entire document if they are looking for more in-depth information by clicking the pop up window hyperlink. I have seen huge shifts in product visibility doing this.
Another thing I have found to work effectively is to list the Product Name start as the header of the description. It links the Product page to the products name to the product description and from what I assume makes it easier for the Google bot to understand what is going on for that entire page.
Next post will cover images and how they make or break a customers decision to purchase a product.
Tags: Base, descriptions, Google
Google Base – SEO Through Products
Oct 28, 2009 Base
Google Base is a tool that I use to quickly let the google search engine know what products are available to the public on sites that I manage.
While Google Base is an excellent tool for addition SEO for your site, understand that it is not the end all of SEO tools and methods, but it can accompany your overall strategy for driving traffic.
I have been using Base for nearly 2 years now and have see it grow significantly from a very ugly and simplistic UI to an integrated and user friendly web application.
I will be explaining some of the uses for Google Base and how you can tweak and alter your products to increase data feed success as well as improve product API.
Tags: Base, Google, Google Base