Google Base – SEO Through Products Part 1
Oct 29, 2009 Base
Google Base – SEO Through Products Part 1
This will touch on product names. The importance of the product name is paramount. It is the backbone of the data feed.
The product name needs to be solid. It needs to be friendly to search engines. The best way to do this is keeping them short and simple. Truncate unneeded symbols and descriptive elements that will look like spam and shy away customers.
Shorter product names are good for catching the customers eye. If they are looking for “Widget X” and your product name is “Widget X” they are more likely to venture to your listing as opposed to “X Widget” because of the name match, thus, leading them to your well written descriptions for the product which we will talk about more in Google Base – SEO Through Products Part 2.
So, a few guidelines to keep in mind when adding the product name.
Stay under 50 characters for the name. Search engines truncate after a certain amount of characters. Name the product what it is, but allow the name to entice the customer to find out more.
Do some research and see what people are searching for. If they are typing something similar tweak your product name to match what they are searching for. Refer to the “Widget X” example in the third paragraph.
Tags: Google, Google Base, product names, products
Google Base – SEO Through Products
Oct 28, 2009 Base
Google Base is a tool that I use to quickly let the google search engine know what products are available to the public on sites that I manage.
While Google Base is an excellent tool for addition SEO for your site, understand that it is not the end all of SEO tools and methods, but it can accompany your overall strategy for driving traffic.
I have been using Base for nearly 2 years now and have see it grow significantly from a very ugly and simplistic UI to an integrated and user friendly web application.
I will be explaining some of the uses for Google Base and how you can tweak and alter your products to increase data feed success as well as improve product API.
Tags: Base, Google, Google Base